Crafting targeted Messages for your Markets
In a previous career, I wrote ad copy for a number of different ad agencies. When I became a freelance writer, I leveraged that experience for my clients. I’ve written a wide range of advertising and marketing copy; anything from newspaper/magazine ads to texts for point-of-sale material and product catalogue in both printed and digital format.
Newspaper Advert
One of the most impactful ways of reaching your target market is to write ad copy in the form of a newspaper article. I’ve worked with dozens of companies to bring their products to life in newsprint.
Visitors Guide (Tourism)
A very comprehensive guide designed to help visitors discover the many attractions of the city of Kingston.
Corporate Brochure
Corporate profile of a major manufacturer of medical equipment.
Visitors Guide to Old Montreal
This project started with a exploratory visit to all that Old Montreal has to offer. The project allowed me to flex some copywriting muscles in two different languages since the brochure had to be published in both French and English.